Thursday, January 8, 2009

Motorola's new phone wants your old plastic bottles

motorola w233 made from recycled plastic bottlesNext time when you throw you used plastic bottle into the recycle bin think about this - that bottle could just give birth to a new phone in Motorola's production line. No, I'm not kidding! Motorola has in fact unveiled the world's first mobile phone which is made from recycled plastic bottles. Looks like since Motorola hasn't been able to offer any innovation in terms of technology, the marketing team has taken over to give a new image to its phones.

The Moto W233 Renew is described by Motorola as the "world's first carbon neutral mobile phone." Because it is based on recycled plastics, Motorola said today that 20% less energy is needed to produce the phone, compared to the standard plastic process. To further the green theme, the Renew will come to customers in a box that is reduced in size, and with brochures printed using vegetable-based inks on 100% post-consumer recycled paper.

Device specifications or price details are not available just yet. But will consumers care? I mean, would you choose the Motorola W233 over similarly priced Nokia or Sony Ericsson just because it is made from recycled plastics? C'mon moto - show us what this baby can do!


HappySurfer said...

You are right. Consumers will not care about the recycled parts, at least not the people in this part of the world, not yet anyway.

Raj said...

Don't get me wrong but recycled parts are good. Just that I don't think thats going to be a factor which will sway a customer to buy the phone!