Friday, November 21, 2008

Would you like a Web Edition for your Car?

chrysler web edition car
Chrysler has unveiled its latest 'Web Edition' cars for the general public - probably a move that will be interesting in this sagging economy. Obviously this edition is targeted at the tech savvy and dare I say - geeks! So don't bother getting the off road edition or the luxury edition or even the sports edition. If you're a loyal reader of New Gadgets Guru - go and get the Web Edition!

So what does the Web Edition comprise of? Well to name a few, it has a Dell Mini 9 Netbook, an 8GB iPod Touch (I would have preferred the 16GB), a Sony PSP (redundant now that the iPod Touch has gaming features)and of course a digital camera with Eye Fi Wi Fi SD card. All in all, this is a cool $1,999 package.

Autonet CEO Sterling Pratz says, "We're emphasizing this as the next entertainment platform in cars" more than a communication and productivity platform, though you can do whatever you want with the system. Bits is bits. Trip-centric Web services like Fandango and OpenTable are naturals for a Web rig in the car.

The question really is - IS this a value proposition that is going to drive potential customers to buy 'Web Edition' cars? How about a 'Runs on Water Edition' or a 'Electric Powered Edition' instead?